I would argue our culture is pretty strong, and we’re going to get together one week a quarter. Will there still be corporate cultures? Of course. If your team is working hard, but it feels like you're going on circles, ask yourself whether you're prioritizing the highest-order bit.So what happens then to something like corporate culture, it just goes out the window? Low-order bits that leaders commonly get stuck on: I dropped half the things I was working on, and a few months later, charts were going up and to the right again. “Doing the correct thing poorly is worth more than executing the wrong things perfectly.” “When you pick the right priority, it doesn’t matter if you do it well or not.” “As a leader, your job is to flip the highest order bit.” While 8 - the larger number - has only one! You do this by flipping bits from 0 → 1 in a certain order. In binary math, you use bits - 0 or 1 - to express numbers. I got stuck doing the wrong things right. But the growth chart was stubbornly flat. I was so focused on getting everything right: I was making a classic marketing leader mistake, I just couldn’t see it. It was the weirdest thing my CEO ever told me: #Everydayrewards #loyaltyprogram #morevalue #loyaltyawards The winners of the International Loyalty Awards will be announced in London on June 14, 2023. It is amazing recognition for all the incredible work the team has done, in partnership with Eagle Eye, to bring this revolutionary experience to our customers, and we’re humbled to be shortlisted alongside so many other great programs from around the world. 🏆 So, we’re thrilled to share that ‘Real Time Loyalty for Everyday Rewards’ has been shortlisted in the Loyalty Redefined category of the 2023 International Loyalty Awards.The category acknowledges businesses that are changing the rules in loyalty marketing by introducing innovative and transformative customer propositions.
Recently our dedicated team deployed a new loyalty and offer management system, Real-Time Loyalty, that provides real-time, personalised engagement at the times that matter most to customers, whether they are shopping in our stores, connecting with us digitally, or engaging with our Everyday Rewards Program. We’re always looking to create better, more personalised, experiences for our customers, and members.
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